Insurance Office of America is like no other company in the insurance industry, and no one knows that better than CEO Heath Ritenour. Speaking at IOA’s 2018 National Sales Meeting, he touched on how we continue to watch much of the insurance industry move down a path of sameness while IOA continues to do things differently. IOA’s business grows organically while competitors continue to buy their growth.
Last year alone, IOA grew 6% organically while the industry only increased 1.5%. Competitors buy their competition, while IOA continues to invest in making itself better. “While those competitors focus on growth, we focus on excellence.” Some of those investments have a long payback time, but it doesn’t matter because IOA’s vision is long term.
Heath also reiterated just how special IOA continues to be culturally. IOA is unlike other agencies because of its founders’ vision and goals. Other agencies are unable to sustain the commission structure set by IOA because no one else has taken the greed out of the industry. This sets IOA apart from the rest, and its leadership fully intends on further disrupting an industry of sameness. As Heath confidently stated in his closing, “We are the broker of tomorrow, and our competitors better look out because we’re coming for their business.”