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Cookie Policy

IOA uses online technologies such as cookies, pixels, and JavaScript tags to collect information about our website visitors. These tracking technologies enable us to provide and measure behavioral online advertising, get statistics on e-mail marketing campaigns including open rates and click rates, and obtain aggregate statistics on the activities of website visitors on our website.

What are Tracking Technologies and Why We Use Them?

The tracking technologies that we use on our website include cookies, JavaScript tags, and pixels or beacons.


The standard cookies, or HTML cookie is a small text file which a web server places on a user’s computer. Cookies enable us, and the third-party vendors we use to uniquely identify a computing device and link a computing device to previous web actions by the same device. Cookies enable a range or functions including authentication of website visitors, personalization of content and delivery of targeted advertising.

JavaScript Tags

We use JavaScript tags to pass information about your activity on our website to a third-party vendor such as Google to obtain certain statistics about our website visitors. Such statistics are aggregated, so we cannot link a website visitor to their activity on our website. We track aggregated statistics such as number of website visitors that have visited our website in a certain time period, the most popular web site pages on our website, average time spent on a website page, the most popular links on a website page, most popular navigation paths on our website etc. We also use JavaScript tags to embed YouTube videos on our site, and for social media sharing plug-ins. These tags can record and send information about your usage of our website to the vendor who provided the tags.

Pixels or Beacons

Pixels or Beacons are a 1×1 pixel graphic that are placed on the webpages to either track customer conversion or to place a user in a behavioral segment for online advertising purposes. They are also placed in the e-mails to track e-mail open, click, and purchase conversion tracking. We use tracking pixels on our website for online advertising and marketing e-mails that we send to prospects and customers.

We also use Image, iFrame, and JavaScript tags from the above third-party cookie providers for social media sharing, online behavioral advertising and website analytics.

Sharing of Information

We use vendors like Facebook, Google, Twitter, Twilio, Hotjar and Cisco for online advertising, e-mail marketing, website analytics, customer support and social sharing. While we do not provide any website server logs or other website user information directly to these vendors, the cookies, pixels, and tags from these vendors can automatically collect information about our website visitors. Sometimes this information can be used by these vendors for their own purposes like making their products better, or to merge this information with other information that they have about our website users for creating behavioral profiles for use in online advertising. Some vendors like Google have provided settings and agreement addendums to restrict this secondary usage of information collected by them from our website visitors. Whenever such option is available from the vendor, we have enabled appropriate settings and signed the agreement addendum to restrict the secondary usage of information collected from our website visitors.

The information typically collected through pixels, cookies and tags by our vendors includes:

  • Unique identifiers tied to the browser, application, or device if you are signed-in to the account with the vendor (like Google of Facebook)
  • Information about your web browser
  • Unique IDs such as a cookie ID on your browser
  • IP addresses and information derived from IP addresses, such as geographic location
  • Information about your device, such as browser, device type, operating system, the presence or use of ‘apps’, screen resolution, or the preferred language
  • The date and time you visited a Publisher Site; and
  • The referring URL and the web search you used to locate and navigate to a Publisher Site

Your Choices Regarding Information Collection from Our Website

Many browsers allow you to configure a setting to send a “Do Not Track” signal to websites to not collect your information when you are browsing a website. This feature has not been adopted widely in the industry and currently we do not support “Do Not Track” signal from browsers.

IOA website presents a cookie policy in the form of an overlay banner when you first visit our website. You can accept all cookies or opt-out of individual categories of cookies except “Strictly Necessary Cookies,” which are required for the website to function, by managing your cookie preferences in the Cookie preference center. You can also access the Cookie preference center here to change your cookie preferences.

You can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is set. If you disable all cookies, however, it may interfere with the functionality of our site, and you may not be able to use all the features on our website.

The instructions for setting your cookie preferences in different browsers are below:

You can also individually opt-out of cookies from services we use that place cookies on your computer using the instructions below:

Google Analytics Opt-Out: Google provides a Chrome browser plug-in to opt-out of making your site activity available to Google Analytics by installing the plug-in from

Opt-out of Behavioral Advertising: You can use the tools below to opt-out of behavioral advertising using the tools provided by advertising industry self-regulatory organizations.


If you have questions or concerns regarding our use of cookies, you can contact us at:

Last Updated: February 2022
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