What are Tracking Technologies and Why We Use Them?
The standard cookies, or HTML cookie is a small text file which a web server places on a user’s computer. Cookies enable us, and the third-party vendors we use to uniquely identify a computing device and link a computing device to previous web actions by the same device. Cookies enable a range or functions including authentication of website visitors, personalization of content and delivery of targeted advertising.
Pixels or Beacons
Pixels or Beacons are a 1×1 pixel graphic that are placed on the webpages to either track customer conversion or to place a user in a behavioral segment for online advertising purposes. They are also placed in the e-mails to track e-mail open, click, and purchase conversion tracking. We use tracking pixels on our website for online advertising and marketing e-mails that we send to prospects and customers.
Sharing of Information
We use vendors like Facebook, Google, Twitter, Twilio, Hotjar and Cisco for online advertising, e-mail marketing, website analytics, customer support and social sharing. While we do not provide any website server logs or other website user information directly to these vendors, the cookies, pixels, and tags from these vendors can automatically collect information about our website visitors. Sometimes this information can be used by these vendors for their own purposes like making their products better, or to merge this information with other information that they have about our website users for creating behavioral profiles for use in online advertising. Some vendors like Google have provided settings and agreement addendums to restrict this secondary usage of information collected by them from our website visitors. Whenever such option is available from the vendor, we have enabled appropriate settings and signed the agreement addendum to restrict the secondary usage of information collected from our website visitors.
The information typically collected through pixels, cookies and tags by our vendors includes:
- Unique identifiers tied to the browser, application, or device if you are signed-in to the account with the vendor (like Google of Facebook)
- Information about your web browser
- Unique IDs such as a cookie ID on your browser
- IP addresses and information derived from IP addresses, such as geographic location
- Information about your device, such as browser, device type, operating system, the presence or use of ‘apps’, screen resolution, or the preferred language
- The date and time you visited a Publisher Site; and
- The referring URL and the web search you used to locate and navigate to a Publisher Site
Your Choices Regarding Information Collection from Our Website
Many browsers allow you to configure a setting to send a “Do Not Track” signal to websites to not collect your information when you are browsing a website. This feature has not been adopted widely in the industry and currently we do not support “Do Not Track” signal from browsers.
You can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is set. If you disable all cookies, however, it may interfere with the functionality of our site, and you may not be able to use all the features on our website.
The instructions for setting your cookie preferences in different browsers are below:
- Internet Explorer
- Microsoft Edge
- Safari for iOS (iPhone and iPad)
- Chrome for Android
You can also individually opt-out of cookies from services we use that place cookies on your computer using the instructions below:
Google Analytics Opt-Out: Google provides a Chrome browser plug-in to opt-out of making your site activity available to Google Analytics by installing the plug-in from https://tools.google.com/dlpage/gaoptout.
Opt-out of Behavioral Advertising: You can use the tools below to opt-out of behavioral advertising using the tools provided by advertising industry self-regulatory organizations.
- Network Advertising Initiative (NAI) opt-out tool: http://www.networkadvertising.org/choices
- Digital Advertising Alliance (DAA) opt-out tool: http://optout.aboutads.info/?c=2&lang=EN