Insurance Office of America Works to Redefine Digital Marketing

March 1, 2019

USF Muma Digital Marketing Program LogoLongwood, Florida (March 1, 2019) – Insurance Office of America announced today that Personal Lines & Small Business President Brian McDowell has joined the leadership board of USF Muma College of Business’ Digital Marketing Certificate Program.

“What an honor it is to be part of this important program,” said Brian. “This represents our commitment to respond and deliver timely, unique, and personalized experiences to our customers. We always want to be a forward-thinking business, and that means connecting on a digital playing field, which has become accelerated in the last three years.”

Through this newly appointed position on the USF Digital Marketing Advisory Board, Brian will provide input and leadership through classroom visits, forums, and conferences and by actively participating in student coaching opportunities. The board supports attendees of the program who are immersed in an intensive, collaborative, and educational environment and learning to apply principles and techniques that drive digital marketing transformation.

As part of this announcement, IOA is committed to its own employees attending this exclusive program. IOA believes that the importance of not only keeping up to date on technology, but also looking toward the future at all times is critical in providing the best risk management and insurance counsel to valued clients.

“We have a commitment to modern marketing and the benefits that come with it for not only our employees but also our clients,” said Brian. “We’re focused on an experience today and in the future that people will never want to leave.”

The Digital Marketing Certificate Program is an interdisciplinary curriculum designed to provide the skills and insights needed to move digital marketing initiatives forward within organizations. Quarterly classes are available in both four-day in-person and eight-week online formats. Corporate programs also are available. For more information, visit http://www.usf.edu/mcob-digital-marketing or call 800.828.8481.

 

Insurance Office of America (IOA) is a full-service insurance agency founded in 1988 and one of the fastest-growing independent agencies in the United States. IOA is ranked 13th on Insurance Journal’s 2018 Top 100 Independent Property/Casualty Agencies report and 23rd on Business Insurance’s 2018 100 Largest Brokers of U.S. Business list. IOA was named a National Underwriter Agency of the Year in 2018. Headquartered in Longwood, Florida, part of the greater Orlando community, IOA has more than 1,000 associates located in over 50 offices in the U.S. and London. For more information, visit www.ioausa.com.