Russell Rizor specializes in comprehensive employee benefit planning for business entities with complex benefit planning needs. Throughout his 30+ years of business experience he has served in senior executive positions in both the insurance and healthcare industries.

His extensive experience as a healthcare executive has helped him to develop a level of skill and expertise that is unique in the healthcare benefit-consulting field, which translates into higher performing benefit programs for his clients. He currently serves a large and diverse clientele that spans a variety of industries each sharing the desire to achieve strategic competitive advantage through superior performance.

Russ received his undergraduate degree in Business Administration from Rollins College in Winter Park, Florida. He later pursued graduate studies at Georgia State University where he earned both the Master of Business Administration (MBA) and Master of Health Administration (MHA) degrees. He holds the professional designations of Chartered Financial Consultant (ChFC) and Chartered Life Underwriter (CLU).

He is a long time resident of Orlando, Florida where he lives with his wife and four daughters.